Engro Foods is on a quest to build a softer image of Pakistan by highlighting its true identity to the world. The “Colours of Pakistan” campaign is a rainbowy endeavor to revisit the long forsaken topography of Pakistan. Disclosure to its second book, “Colours of Deosai: A Wonderland of Pakistan” by Arif Amin and Ghulam Rasool is a remarkable achievement in this relation. The campaign is a loud statement that FrieslandCampina Engro Pakistan Limited is indeed built from the fabric of Pakistan. This initiative is in line with two of the UN Sustainable Development Goals: Life on Land and Climate action.
The book is a photographic story of an endless romance between photographers and Deosai, the second highest plateau of the world. Arif Amin convincingly encapsulates the existence of life in Deosai. He writes, “at times, Deosai is a flurry of activity, covered in green with a spattering of purple, pink, yellow, red and blue flowers, fluttering birds like rose finches, gold finches, horned larks and citrine wagtails, multicoloured butterflies and bubbling blue streams with silvery fish”.
While experiencing the melodious view of the valley, flowers in red, yellow, pink, purple and blue colors attract the birds and butterflies. They fly flower to flower in jubilation of the spring season.
The minute details of the camera lens catch the distances traveled by insects in their magnificent habitat. Every picture works as a tiny part of a whole story told through the lens of the camera.
The landscape reflects itself as if the green canvas has been painted harmoniously, giving off an imaginative reimagining of a rainbow with the flatlands of Deosai.
The Stout, trying to camouflage behind rocks, with its brown and white skin, gets caught by the eyes of camera while in search of its prey. The Himalayan Brown Bears are another rare species that appear in Deosai only during the winter season.
The book is a true depiction of the relationship between the human heart and natural beauty. This initiative of highlighting the positive image of Pakistan is not the first of its kind and will not be the last. FrieslandCampina Engro Pakistan Limited, through its “Colours of Pakistan” campaign, strives towards showcasing Pakistan in all its beauty in different mediums, globally and locally.
