FrieslandCampina Engro Pakistan Limited inks Agreement with Total Parco Pakistan Limited for joint merchandising partnership
Karachi, September 2nd, 2019: FrieslandCampina Engro Pakistan Limited (FCEPL), the foremost dairy nutrition expert in Pakistan joined hands with Total Parco Pakistan Limited (TPPL), a leading oil marketing company in Pakistan, with an extensive network of more than 800 petrol pumps across the country and the third largest network within the Total Group worldwide. The two corporate giants have come together for a joint merchandising partnership contract on Monday, 2nd September at the FrieslandCampina Engro Pakistan head office in Karachi. The MoU was signed by Ali Ahmed Khan, Managing Director FrieslandCampina Engro Pakistan Limited and Mr Olivier Sabrie, CEO of Total Parco Pakistan. With this partnership agreement, FrieslandCampina Engro Pakistan plans to reach 100 Total Parco Petro-marts nationwide as a preferred partner in dairy and ice cream. All outlets will have dedicated displays for FCEPL’s Dairy sales portfolio along with a freezer placement in priority impulse zones for their ice-cream portfolio. The partnership will be effective from the signoff date. On the occasion, Mr. Ali Ahmed Khan Managing Director FCEPL, stated, “This partnership is an important step in exploring ‘Channels of the Future’ which is a key pillar of FCEPL’s channel excellence journey. Our teams have entered into a joint agreement for easier accessibility for our consumers. This is a first step towards market leadership, our intent is to expand FCEPL’s foothold and drive visibility in our shopper centric format.” Mr. Olivier Sabrie CEO Total Parco Pakistan Limited said “ FCEPL was represented by Imran Hussain, CFO & Director Finance, Ali Khan Director Sales, Syed Talha Imam GM Ice cream Sales, Ali Tariq Head of Shopper Marketing along with other key members. Total Parco Pakistan Limited was represented by Olivier Sabrie – CEO, Syed Hassan Mehmood Zaidi – Vice President Retail, Ahmed Hossam – Deputy VP Retail, Wajahat Naseem – Shop & Food Category Manager and Amir Sohail – SFS Implementer.