FrieslandCampina Engro Pakistan Ltd. inaugurates call centre for dairy farmers

Press Release – 14th September 2021

Sahiwal, August 14, 2021: FrieslandCampina Engro Pakistan Limited (FCEPL) recently inaugurated a call centre at its Sahiwal plant, to facilitate dairy farmers and provide them with a touch point for answering queries pertaining to dairy related matters.

The Farmer Helpline (03041111804) developed in this regard will be operational from Monday to Friday, from noon till 2 p.m. It will be managed by dairy experts available to guide existing and potential dairy farmers in pursuit of business excellence.

While inaugurating the call centre, the Chief Guest, Ali Bahadur Qazi – Commissioner Sahiwal Division said, “Pakistan is the fourth largest milk producer in the world and produces about 50 million tonnes of milk on an annual basis. However, there is an utmost need for an ever-increasing number of dairy farmers to be educated in terms following the industry’s SOPs and being able to maximum yield so that the dairy sector’s contribution to the economy is enhanced. As a result of this, we will eventually be able to export our dairy produce and bolster the national exchequer. FrieslandCampina Engro Pakistan Ltd.’s state-of-the-art plants have not just been able to cater to the consumers, but the company’s value system focuses on nurturing its relationship with farmers as well which has been extended in the form of this call centre. We are certain that more farmers will be inducted in a formal dairy net across the country which will have a significant impact on the economy at large.”

“Given the need for the dairy sector to be formalised in its entirety, a behavioural shift at a national level is needed which requires addressing both end consumers and farmers. This call centre is a testament to the company’s pillars and stakeholder focused strategy. It is therefore a step forward in terms of the commitment made to enhance the country’s dairy infrastructure and uplift the standing and economic well-being of our dairy farmers,” said Sohail Sarwar – Head of Agri Business.

The helpline is now operational at a national level, with experts well-versed in local languages other than Urdu, to help farmers at a grassroots level.

The company brings 150 years of world class dairy knowledge that its dedicated team of professionals is facilitating the dairy farmers with, especially those who are unable to commute and don’t have access to the right expertise and training; the ‘Farmer Helpline’ has thus been launched keeping these factors in mind.

Under the overarching focus of assisting existing farmers, FrieslandCampina Engro Pakistan Ltd. will provide guidance regarding breeding, feeding, housing, animal health, or farm machinery et cetera. Furthermore, the experts also aim to link the farmers with relevant departments and will go as far as deploying experts for detailed visits and also provide financial assistance where needed.

About FrieslandCampina Engro Pakistan Limited:

FrieslandCampina Engro Pakistan Limited (previously known as Engro Foods Ltd) is a Pakistani dairy company which is a subsidiary of the Dutch multinational corporative FrieslandCampina. The company operates two processing plants in Sukkur and Sahiwal, with its HO based in Karachi, Pakistan. Its portfolio includes well-known brands like Olper’s, Omoré, and Tarang.

FrieslandCampina Engro Pakistan brings over 145 years of experience to the dairy landscape of Pakistan with the purpose of “transforming the health and wellbeing of Pakistanis now and for generations to come, by nourishing them through unlocking the goodness of milk from grass to glass, as well as by enhancing the livelihood of farmers.”

Through its strong foothold in the local market, FCEPL is driven towards creating sustainable supply chains, which include 116,000+ farmers and milk suppliers, a network of over 1,400 milk collection centers, two plants, a dairy farm in Nara, and an extensive distribution network with a national footprint.

The Company takes great pride in its Dairy Development Programs for farmers. Designed to ensure inclusive growth and increased prosperity, it assists thousands of farmers by improving their farm management and milk quality, through regular training in good farming practices, as well as financial aid in capital investment.

FrieslandCampina Engro Pakistan Ltd is committed to the highest standards of hygiene, food safety and sustainability and providing safe, affordable, and nourishing dairy products to millions of Pakistanis, every day.