Olper’s signs Aisam ul Haque as brand ambassador

Karachi, November 3, 2011:
Olper’s, one of Pakistan’s leading milk brands, signed tennis star Aisamul Haque as the brand’s new face along with its new repackaging on Thursday.

Olper’s, launched by Engro Foods Limited in 2005, is a brand which has engaged with its consumers through campaigns and has been represented by some of most illustrious names of entertainment industry.

Zulfiqar Ansari, Group Brand Manager Dairy, said we are thrilled to welcome Aisamul Haque into Olper family. He is a professional success on the court and also expounds familial values that have come to embody Olper brand. We believe campaign also illustrates real and genuine relationship that exists in his family which reflects our national values. Olper always advocated importance of healthy lifestyle. We believe no one can symbolize this better than Aisam. Through this partnership, we will be able to build meaningful connections with our consumers and strengthen relations with existing fans.

Olper’s launched new ad campaign with Aisam, portraying importance of milk in maintaining a balanced nutrition. Olper is dedicated to providing premium dairy products advocated through successful ad campaigns. This time it focused on importance of a healthy life using milk as key ingredient to achieve balanced lifestyle.

Aisam said Olper’s has been my preferred choice of milk brand since before this partnership. I feel this ad campaign is a true picture of my healthy lifestyle. I definitely recommend Olper’s as integral part of one’s everyday balanced diet.