The Big Push

Skills Development in Southern Punjab for Rural Economy

This Dairy Development Program was implemented along with the Punjab Skill Development Fund (PSDF) in 2017. The project set out to achieve a target of reaching 9,000 individuals across the Southern Punjab region. It covered over 60 villages in the region, namely Chishtian, Haroonabad, Faqeerwali, Lodhran, Bahawalpur, Muzaffargarh, Bahawalnagar and Dunyapur. The project trained selected individuals as Livestock Extension Workers, Artificial Insemination Technicians, Farm Supervisors and Village Milk Collectors.

This initiative kicked off in February 2017 and came to a close in June 2018. In just over a year, the Big Push project exceeded its target and trained 11000+ livestock workers, 200+ village milk collectors, 200+ extension workers, 96+ farm supervisors and 70+ Artificial Insemination (AI) technicians.

Eradicating poverty, providing equal opportunities for women and men while increasing the number of self-employed individuals in the economy were the core values and key objectives of our dairy development programs. This project benefited Pakistan’s economy by empowering villagers to become self-employed and adding value to the overall dairy sector. We are pleased with the results of the project, as it has helped increase the overall dairy production yield by 20% and empowered the farmers with sustainable livelihoods across Pakistan.

FrieslandCampina Engro Pakistan Limited | Public Listed Company | Registration Number 0050184 | National Tax Number 2285414-2